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We’re excited to share some pretty special news: SIP Sedona founder Jim Reich was recently featured by VoyagePhoenix in its Rising Stars series, sharing the story behind his journey in Arizona, his love for Sedona and the Verde Valley, and the philosophy that continues to shape the experiences we create today. For us, this feature is about much more than recognition. It is about Arizona. Community. Local wine. Small businesses. Adventure. And creating experiences that allow visitors to connect with this incredible place in a much more personal way. An Arizona Story Decades in the Making Jim’s connection with Arizona began long before SIP Sedona existed. After graduating from high school, he headed west to attend Northern Arizona University, beginning a relationship with Arizona that would ultimately influence nearly every part of his life. The mountains of Flagstaff. The red…

8/18/21 This old house in the heart of Willcox, Arizona wine country. The state of Arizona encompasses almost 144,000 sq. miles. That’s a lot of driving! No matter which direction you drive, you’ll find the state peppered with surprises like the Grand Canyon, Flagstaff’s San Francisco Peaks, and on and on. No matter your expectations…

10/14/21 Arizona wine country is beautiful. Rows of vines stretch up and down acres of rich clay soils of all kinds. Our hot days and cool nights create an unsuspecting, but perfect climate for grapes to thrive. Not too unlike regions like Argentina or the South of France, producers here in Arizona find the fruits…

11/28/21 “What wine do you like?” Much of my “job” is to figure out what people might like in regards to their own personal taste, and then expand from there. I love it! It could get complicated and snobby, but it shouldn’t. Instead, it should be a simple and informative process of discovery. Let your…

12/17/21 Are you flying in from out of state or outside the U.S., driving on a road trip, or coming up to the high desert of Sedona from the valley of Phoenix? Wherever you’re coming from, one thing is for sure… it’s time to relax and have some wine! I hope you arrive safely and…

1/6/22 Welcome to the Verde Valley. Now that you’ve arrived, it’s time to unwind with a glass of wine or a flight from one of the local tasting rooms (The Art of Wine in Sedona pictured below). Wether you’re staying in Sedona, Cottonwood, Jerome, or anywhere else nearby, you’ll find most activities within a pretty…

1/19/22 Arizona wine festivals are a great way to experience our regional wines, but also provide an opportunity for visitors to meet the people behind the magic. This Spring, there will be 2 festivals coming up that you shouldn’t miss if you’re in the area: The Pecan & Wine Festival takes place in Camp Verde,…

1/31/22 Music is almost always a part of any great experience. I’ve compiled and evolving playlist via Spotify, for anyone who needs a good soundtrack for their wine tasting experience. You can enjoy it home, with friends at a gathering, or out on the road with me cruisin’ Arizona wine country and the Verde Valley…

2/4/22 Today, we’re cruisin’ along the Verde Valley Wine Trail and AVA (American Viticultural Area). You can click on each link as you read along for more information on each subject. 🙂 The idea behind this post is to give you an idea of what you could experience on a customized Sip Sedona wine tour….

3/3/22 Arizona Wine Month is now March, as proclaimed by AZ Governor Doug Ducey. Big congrats to all the winemakers, producers, vineyard crews, service industry professionals, and everyone else who have made it possible. Its great news for Arizona in so many ways. As the proclamation states, the AZ wine industry not only brings visitors…

4/6/22 Travel to Northern Arizona wine country and experience even more than great wine! The Verde Valley AVA (American Viticultural Area) is an area stretching from Sedona through Old Town Cottonwood, Jerome, Camp Verde, and the town of Cornville (aka Page Springs). Read this article from Travel & Leisure showcasing Merkin Vineyards and Caduceus Cellars…